Expert Insights – Piers Brunner, CEO, Knight Frank Greater China (Sep 2019)

  • By
  • Bella Ma
  • October 3, 2019

Spacious Influencer Series: Piers Brunner

Sep 2019: Challenges or Opportunities? Super luxury home sale defies market headwind

Mount Nicholson, by SCMP

Despite ongoing social unrest and rising concerns about the worsening economy, top-of-the-line residential assets continued to draw interest from high net-worth individuals (HNWIs). In the past couple of months, the market has seen some notable transactions including three houses at Mount Nicholson, two houses at 45 Tai Tam Road and a villa at 90 Repulse Bay Road. We are talking about deals closing at a unit price of over HK$85,000 per sq ft.

Some say that the Mainland HNWIs are retreating from the Hong Kong property market as the trade war worsens. However, at a closer look at the recent sales at Mount Nicholson dispute that. All three houses sold there recently were purchased by the same Mainland investor via different forms of acquisitions, totalling HK$1.78 billion in just two months. One observation is that those currently in the super luxury market are veteran investors who are still interested in Hong Kong. Besides, our research into price correlations revealed that the luxury prices are a lot less sensitive to economic conditions and are proving inelastic.

When we take into account of the downbeat economic sentiment, the weak stock market, and a subsequent, albeit small, price correction in the mass market, we would argue that for a much more stable super luxury market, a price correction would be regarded by some as an entry signal given there has not been many opportunities like this in the past decade.

Even as the political storm in Hong Kong rumbles on, it seems that there is still appetite from super luxury buyers from across the border. London and New York may be favoured the most by HNWIs globally according to Knight Frank’s City Wealth Index, but for Chinese HNWIs, Hong Kong still features strongly.

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July 2019: Top prices achieved in Hong Kong’s super prime highlights attitudes of private capital


According to the latest Knight Frank research report, “The Wealth Report Insights”, Hong Kong once again ranks at the top of the world’s luxury residential markets.

Although this is not entirely surprising, the report further highlights the huge gap between the top prices that high net worth individuals (HNWIs) are paying and the average luxury price in Hong Kong (over 450% more).

This gap is wider in Hong Kong than in any other financial hub, such as New York and London. It seems that HNWIs are not afraid of paying top dollar for luxury properties here. Just last month, a Mainland investor with a foreign passport dished out HK$307 million for a duplex unit in Kowloon Tong after paying a stamp duty of over HK$90 million.

This seems to be going against general market sentiment, when some are thinking of moving capital out of the Asian financial hub because of the Sino-US trade dispute and local market uncertainty. However, Knight Frank’s recent study on the correlation between house prices and the Hang Seng Index, itself a barometer of the city’s economy, shows that although mass market prices are closely swayed by the HSI, luxury prices have been growing steadily and evenly over the past 10 years despite many social issues.
This provides private investors with a much clearer crystal ball and therefore a sharper focus about the type of real estate product to invest in. To some private investors, capital value growth stability trumps short-term gains, as Hong Kong’s super prime market shows.

Looking to find or sell a property? Get on Spacious today.

May 2019: Record-high Kai Tak land prices demonstrate developers’ confidence in Hong Kong’s real estate market


The latest record-setting land sales in the Kai Tai development area are clear signs of developers’ confidence in the future of Hong Kong’s real estate market. On 7 May, a residential plot with GFA of 641,168 sq ft at Hong Kong’s former Kai Tak Airport was sold to a consortium of six developers for a record HK$12.6 billion. And on 15 May, the first seafront commercial plot on the former runway with GFA of 863,000 sq ft was sold for a record land price of HK$11.1 billion.

These major investments by developers show their confidence in a continued increase in Hong Kong’s property prices. This is also consistent with the rebound in housing prices, as property market sentiment has been strong with good sales in new projects.

However, the recent escalation in the China-US trade dispute may cause some developers to be more cautious and adopt a wait-and-see approach, especially for commercial property development, which is capital intensive and has a longer payback period. From a long-term perspective, owing to limited land supply in Hong Kong, land plots with superior locations offering a full view of Victoria Harbour are highly sought after. Knight Frank expects the record-high land prices in the Kai Tak area to boost market confidence and stimulate buyer sentiment, which will continue to fuel a surge in property prices citywide.

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March 2019: Stable demand for super luxury residential market despite external economic headwinds


Hong Kong ranks one of the world’s top magnets for private wealth in terms of attracting cross border and domestic private capital investment, just after New York and London. It is also one of the top choices to live for the super wealthy according to the Knight Frank City Wealth Index, which measures the attractiveness of cities in terms of wealth growth, investment opportunities, and lifestyle. 

These top rankings for Hong Kong help to explain the stable demand prospects for the super luxury residential market which represents the top 5% of the price bracket and tends to be associated with Hong Kong neighbourhoods such as the Peak and the Southside. 

The Hong Kong market experienced a transaction volume and pricing cool in the second half of 2018. This was due in part to external headwinds from a slowed Chinese economy to an unstable Sino-US trade relationship. Despite this, Knight Frank expects the super luxury residential market to remain resilient compared to the mass market. Historically, the luxury market is proven to be less impacted by short term ups and downs in the economy and sentiments. 

About Spacious

Spacious is Hong Kong’s fastest-growing, award-winning and best-known internet real estate search platform. Spacious helps people or companies to find real estate that best suits their needs and budgets quickly and efficiently. Spacious is firmly established as the market leader in internet property search in Hong Kong and is expanding internationally by helping overseas businesses reach our highly engaged and valuable audience. Spacious is also expanding its domestic business into the Greater Bay Area, Shanghai and Taiwan.

About Piers Brunner

Piers Brunner is the Chief Executive Officer for Greater China at Knight Frank, one of the world’s leading independent property advisors on commercial and residential markets. Based in Hong Kong and a veteran in the real estate industry with almost 30 years of experience, Piers has a wealth of experience in tenant representation – one of the most crucial growth areas for Knight Frank’s Greater China business.