Ultimate Guide to Cosmetics in Hong Kong

  • By
  • Spacious
  • June 30, 2020

It’s no secret that the global beauty and cosmetics industry is booming. The Hong Kong cosmetics market can thank growing online trends for the increase in women and men buying high-end beauty products. Women aged 30 to 45 are among the highest spenders when it comes to buying cosmetics. As one of the world’s trendiest cities, Hong Kong boasts a growing cosmetics consumer base of locals and international tourists.

As such, more and more international cosmetics brands are choosing to set up a base or ship their products to Hong Kong. Last year alone, women visiting and living in Hong Kong spent on average HK$6,000 on cosmetics and beauty related products. Hong Kong’s local cosmetic brands are still taking up the majority of the sales, although these international brands are starting to take up their share of the market.

The highest spenders in the market of Cosmetics in Hong Kong were, for the longest time, the frequent local shoppers. With each woman spending on average HK$4,000 per year on essential products related to skincare and beauty. In the last seven years, this has, however, shifted. Today, the majority of visitors heading to Hong Kong for business or leisure are looking to acquire high-end beauty products. Over 90% of visitors to Hong Kong said they spent a substantial amount of money on products to take home.

Breaking the market down, we can see that around 95% of consumers choose to buy skin care products, and 81% choose cosmetics. Women aged 25 to 35 make more frequent cosmetics or skincare shopping trips, on average 13 times a year. The 18 to 24 age group shop for cosmetics less than ten times each year. The biggest spenders are women aged 30 to 45.

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Cosmetics in Hong Kong – Leading the Market

Until recently, many notable cosmetics brands were still toiling with the thought of selling their products directly in Hong Kong. However, with just under half of the money spent in Hong Kong annually being done so on cosmetics and skincare products, this has settled the argument. These spending patterns spurred a new international trend. And with it saw the launch of a high-value fast-paced cosmetics market. Today more and more International travellers are choosing to buy their cosmetics while travelling to Hong Kong.

Visitors to Hong Kong account for around 20% of cosmetics sales across Hong Kong, and this number grows regularly. Many of the world’s leading brands believe that this can be attributed to the sheer product variety available. The highly-competitive pricing on some of the world’s most popular products, including Hong Kong cheap makeup also helps. International and Hong Kong local brands that struggled for years to find their footing in the highly-competitive market found their leading customer base online and in stores across Hong Kong.

Biggest Spenders in the Hong Kong Cosmetics market

With this growing spending trend in Hong Kong, one of the most sought after products in Hong Kong is lipstick. Skincare products, as well as perfumes, follow this. The most expensive products in this category belong to fine fragrances. Skincare products, including costly moisturisers and anti-ageing formulas, make up the remainder of the growing Hong Kong cosmetics market.

The frequencies at which these products are bought are also increasing. This, therefore, increases the demand for products across Hong Kong. This is especially true for the growing market of women aged 24 to 40 years old. Hong Kong cosmetics market research has shown that this consumer group buys more than double the skincare products than any other age group. Women in the 18 to 24-year-old age group, on the other hand, will spend more money on cosmetics than on skincare products. With this information at hand, international and local brands are tailoring their offering towards their target market. Targeted marketing and sales for cosmetics and skincare products has ensured the optimal growth for the sector.

Importing Hong Kong Cosmetics

While Hong Kong boasts a relatively broad local product range, cosmetics imports are leading the lucrative market. Everything from skincare products to toiletries and cosmetics is imported to facilitate an exchange worth nearly $3-billion a year. There is also no indication that the market will slow down anytime soon. Local and international visitors even choose significant events such as the Hong Kong cosmetics fair to buy their most trusted products.

The import leader for Hong Kong remains France while the US and Japan are not far behind. While there are no import duties on cosmetic products in Hong Kong, the market remains the most competitive in the world. The top 10 brands in the world make up for a staggering 75% of the local market. This means other products have to work hard to gain trust and customers in the city.

Another pivotal role-player in the imported cosmetics market for Hong Kong is Korea. The country boasts several leaders in the market of high-quality skincare products and adhere to the Hong Kong cosmetics regulation. An increasing number of native Hong Kong residents and visitors are choosing to use products supplied from Korea. Hong Kong is often regarded as the home base for new local and international product launches. Those wanting to buy their cosmetics and skincare products in Hong Kong often cite that they feel the cosmetics products are likely to be more authentic when bought in Hong Kong.

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Tips for buying Cosmetics in Hong Kong

Many consumers find that buying cosmetics can be intimidating. This could be due to the vast majority of products available. Whether you’re looking for the perfect foundation, a new lipstick, or even a creative shade of nail polish, the task that lies ahead can be daunting. What about finding a new range of skincare products, how would you know if they work, which do you choose. When thinking of buying cosmetics and skincare products, both in-store and online, there are a few things you need to remember.

Talk Sales

Your first port of call when buying cosmetics should always be a knowledgeable salesperson. Ideally, you need to find someone who is affiliated with the product you are looking at. Remember that affiliated salespeople understand Hong Kong cosmetics regulation and have undergone rigorous training to fully understand the product they are selling and the market they are selling to. So, don’t be scared to head straight over to the sales counter and get the attention of the salesperson working there. There is no limit to the number of questions you need to ask to get the right product for you.

Friends that Shop Together

One of the most critical cosmetics buying essentials is a trusted friend. Ideally, you want to make sure that the person you take with you knows what you like and what you don’t. You need to be able to trust the friend joining you when you head over to the Hong Kong cosmetics wholesale market. Your friend must not be afraid to tell you the truth about the product you are buying. When you head out shopping alone, you run the risk of overspending and leaving with colours that don’t suit you. Be sure to grab a friend before you head out shopping.

Smartphone Shopping

Remember to take your phone with you when you shop for Cosmetics in Hong Kong. Your smartphone is the best friend you never knew you had and your best cosmetics shopping companion when you head out in search of the ideal products for your body and face. Before you choose to buy your product, you can use your smartphone to read reviews on the product you are choosing. You’ll learn pretty fast just how good or bad a product is based on the reviews of others who tried or tested the products before you. Your smartphone will also allow you to see whether you might be able to pick up a deal for free shipping should you buy the products through cosmetics online.

Social Shopping

Social media will be your best bet for knowing which products you need. This is especially true if you are going out in search of a specific look. Make sure that you follow Hong Kong cosmetics market research and check out all the products you need to complete the look you are going for before you even leave the house. Pinterest and Instagram are great for grouping together particular looks. YouTube will help you apply the products in the desired manner to pull off the look you are going for effortlessly. If you feel a little stuck, there’s nothing wrong with going for an old fashioned search for looks that suit your face and skin tone.

Ingredients are Key

You need to know how to read an ingredient label for the products you are looking to buy. Make sure that you know which products are safe to use on your skin and which ones could leave your skin damaged. Knowing how to read an ingredient label for cosmetics will also help you eliminate the ingredients which you may react to. Be cautious of ingredients that have the potential to dry out your skin.

Reward Programmes

Look out for specific brands that have customer loyalty programmes. Getting rewards for buying your favourite products is a bonus for being a loyal cosmetics customer. Many top international brands offer programmes to reward their supporters. Follow your favourite brands through cosmetics online to find out where and when the offers include rewards and take full advantage thereof.

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Sample Away

If you are trying a product for the first time, you can always ask to sample it first. This way, you will find out if you have a reaction to the product or whether it is suited to your unique skin. You can ask for samples from your favourite cosmetics store, or you can contact the brands to request a sample. The last thing you want to do is invest in expensive cosmetics only to find out later it reacts with your skin or it doesn’t suit your skin tone. This is especially true for trying out new skincare products.

Tones and Undertones

Before you head out to buy new cosmetics or Hong Kong best cosmetics, you need to make sure that you know what skin tones you have as well as the undertone of your skin. Both of these play a massive role in how your makeup will eventually look once applied. A good rule to follow is that if you have a warm undertone to your skin, the cosmetics you buy should be peach or yellow-based while cooler undertone should be based on pink or neutral tones.

Makeup-Free Day

When you are buying makeup, you do not need to wear makeup. Going barefaced on the day will ensure that you get the perfect colour match when testing and trying new products. Additionally, to give your skin a natural glow, it is advised that you go without makeup for a day or two before you head out to update your cosmetics collection.

Budget Always

Going shopping for cosmetics can be exciting. It’s easy to get carried away when picking out new products. Before you head out looking for Hong Kong cheap cosmetics, you need to make sure that you have a budget in mind. That you know how much you are willing to spend and that you know what you plan to spend your money on. You also need to know the prices of the product you use or want to use.

Cosmetics in Hong Kong Conclusion  

Regardless of whether you are choosing to go shopping for Cosmetics in Hong Kong or a new skincare range, you need to know what you need and what you don’t. You also need to know what you like, what the product should do for you, and your ultimate goal. Make sure that you follow Hong Kong cosmetics market research with everything you need to about a product and always opt for something that is produced sustainably. Whether you’re looking for cosmetics or skincare products, you’ll be hard-pressed to find a city that offers more than Hong Kong. Both the instore and online markets are booming, and you are sure to find exactly what you are looking for when looking to buy Hong Kong bridal makeup.

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